Increase your chances of being lucky by learning to capture luck instead of waiting around for it.

Find your specific knowledge to increase earning potential and escape competition through authenticity.

Create a 30 second, 3 minute, and 10 minute pitch about yourself to use in social settings.

Build products that meet the needs of your customers by gaining a deeper understanding of the problems they face.

Assess the health of your business and make better decisions by looking at it from the perspective of the artist, operator, owner, and board.

Create something new and valuable rather than simply competing in existing markets.

Make the competition irrelevant by creating uncontested market space through differentiation.

Adjust your mindset to operate in a new and changed environment, so you can not just survive but thrive in a recession.